Coahuila de Zaragoza, Mexico’s winemaking strength

Coahuila is the third largest state in Mexico, a border state that stands out for its industrial leadership and for being the safest in the north of the country; a place where the countryside is in the first place of productivity and national and international tourism is becoming more and more consolidated.

Coahuila is proud to be the Cradle of Viticulture in America for more than four centuries; wine has been produced in this state continuously since 1597.

It was in Parras de la Fuente where the first settlers decided to sow the first seeds and vines; it was there where the deep ties that Coahuila has with the vine began to be woven. There, a history was formed with entire generations of men and women fighting in order to keep alive the value and respect of this commercial, gastronomic and cultural industry.

The Parras Valley, in Coahuila, is not only home to the oldest vineyard in México, but also a fertile ground for some of the most renowned and innovative winemakers in the world.

Viñedo, Parras de la Fuente.
Vineyard, Parras de la Fuente.
Acueducto, Parras de la Fuente.
Aqueduct, Parras de la Fuente.

Thanks to the synergy between the Local Government and private initiative, the wine industry continues innovating and growing; today Coahuila occupies the second national place in wine production, with more than 35 vineyards and 200 labels.

According to data from the Mexican Wine Council, of the 2,700 medals and international awards that Mexico has received, more than 1,200 have been won by the wineries of Coahuila, a fact that fills the state with satisfaction and pride.

Through a great alliance between wine producers, in 2014 the “Vinos de Coahuila” brand was created, an organization that currently integrates 28 wine houses from the five regions; a strategy that has allowed the entity to position itself as a national and international benchmark in the production of high-end wines, which today compete with the best in the world, making Coahuila a wine region of excellence.

In addition, in Coahuila wine tourism has become a symbol of identity. More and more production houses open their wineries and vineyards to offer tours that allow consumers to live the experience and learn about the greatness of wine culture.

Thanks to wine tradition, in Coahuila there are important celebrations, one of them is the “Harvest Festival” that has been held in Parras for four centuries, being the oldest in the continent; there are also fairs around wine and specialized tours. Since 2021, in Coahuila, November 23rd  was chosen to celebrate the “State Wine Day”.

Coahuila wines have crossed borders. At the International Tourism Fair of Madrid, the most important in the world, the Gourmet Excellence Awards were given to the state for the “Vinos de Coahuila” brand and Touristic Excellences for the “Route Vinos y Dinos”, a tourism product that brings together two of its main strengths, which are oenology and the paleontological heritage that integrates hotels, restaurants, tour operators and service in wine houses that open their vineyards and cellars so, with a glass in hand, visitors can obtain unforgettable experiences while knowing about Coahuila fossils.

The route is considered by the Mexican Wine Council as one of the best in the country, a proposal that unites several municipalities with an oenological vocation and gives the state a differentiated tourist identity at an international level.

Ruta Vinos & Dinos, Bodega Los Cedros, Arteaga.
Route Vinos & Dinos, Arteaga.
Vineyard, Parras de la Fuente.

In Coahuila there is a very clear goal: to seek to consolidate itself as the highest quality wine region in Mexico, both in the cultivation of the vine and in the production of red, white and rosé wines, products that are currently produced in nine municipalities of five regions.

Parras de la Fuente is the municipality with the most wineries incorporated into the Vinos de Coahuila Asociación:

Casa Madero, Don Leo Vineyards, Rivero González Winery, Hacienda del Marques, Hacienda del Rosario, Antiguas Bodegas de Perote, Parvada Winery, Barro Viejo Winery, Don Remigio Vineyards, Tribos, El Polvorín Vineyards, Náufrago, Camino Corazón and Don Perfecto.

Also, this municipality has other artisanal wine cellars such as: Segovia Fuantos Winery, El Vesubio Winery, Las Pudencianas Winery and Madens TerraVid Wines.

Other integrated wineries are:

San Juan de la Vaquería, from Saltillo; Los Cedros Winery, Bodegas del Viento and Blanc Vineyards, from Arteaga; Capellanía Winery, Paredón and Zapa Vineyards, from Ramos Arizpe; Hacienda Florida and Ammonites Vineyards, from General Cepeda; Cuatro Ángeles, in Torreón; Ferriño Winery, from Cuatro Ciénegas; Rancho El Fortín, from San Buenaventura, and Don Baldomero, from Guerrero.

In Coahuila, grapes such as Cabernet Sauvignon, Malbec, Merlot, Shiraz, Chardonnay, Pinot Noir, Zinfandel, Sauvignon Blanc, Sémillon, Lenoir, Moscatel, Rosa del Perú, Saint Emilion, Cabernet Franc, Tempranillo and Chenin Blanc are grown.

The perfect complement for its wines is the local gastronomy, based on fresh meats, goatling, lamb and veal. Red meats, juicy and finely cut, are generally part of the Coahuila table.

As in all of northern Mexico, Coahuila’s cuisine highlights the machaca, the northern cortadillo and sabanitas, discada, chorizo, cheeses and tamales, as well as pulque and corn breads, and the wonderful traditional sweets made from milk and walnuts. One of the most appreciated dishes in the region is goatling, which is why the “Senda del Cabrito en Coahuila” obtained the Gourmet Excellence Award 2021; this project integrates a gastronomic route that adds restaurants, events, contests, family traditions, places, stories, traditional cooks, aromas and flavors that are part of the identity of this land.

Carne asada Parras de la Fuente
Traditional cuisine, Parras de la Fuente.
Carne asada Parras de la Fuente
Magic Town of Viesca, Coahuila.

Regarding its hotel offer, Coahuila currently has 505 lodging units, with 14,928 rooms.

As part of its tourist offer, Coahuila has seven Magic Towns: Arteaga, Candela, Cuatro Ciénegas, Guerrero, Múzquiz, Viesca and Parras de la Fuente, the latter being the first to obtain the denomination in northern Mexico.

Parras de la Fuente currently has the organizational capabilities available to host international events; the municipality has wineries, convention centers, equipped and adapted halls that have the adequate infrastructure to shine on a global level.