861 Wines, Spirits and Beers Compete for the Medals of the México Selection by CMB, presented by Audi, Chihuahua 2025 

The 9th edition of the México Selection by CMB, presented by Audi, begins today in Chihuahua. The wine and spirits competition brings together 40 judges from Germany, Belgium, Canada, Spain, the United States, France, Mexico, the Netherlands and the United Kingdom, who will evaluate and recognize the best products crafted by Mexican hands. For the ninth consecutive year, the México Selection by CMB, presented by Audi, breaks its own record for the number of entries.

Chihuahua, CHIH., November 17th, 2025. The ninth edition of Mexico’s most important wine, spirits and beer competition begins today in the city of Chihuahua. Forty international judges from Germany, Belgium, Canada, Spain, the United States, France, Mexico, the Netherlands and the United Kingdom will be responsible for evaluating and recognizing the best products made by Mexican producers. For the ninth consecutive year, the competition sets a new record for registered samples.

Organized by the Chihuahua Ministry of Tourism and the Concours Mondial de Bruxelles, the México Selection by CMB will take place from November 17th to 21st, 2025, at the Sebastián Museum Casa Siglo XIX. Throughout the event, experts will taste around 40 samples daily—including wines, spirits and beers—competing for Silver, Gold and Grand Gold Medals.

In addition, the competition will award the “Revelations of the México Selection by CMB, presented by Audi” trophies, which recognize the most innovative beverages and those that best represent emerging trends both in Mexico and globally.

This is the second time that Chihuahua—Mexico’s fourth-largest wine-grape-producing state, with more than 400 hectares of vineyards—hosts this satellite competition of the Concours Mondial de Bruxelles.

“We are very pleased to continue promoting Chihuahua’s positioning within the national and international wine scene. The instructions from our Governor, María Eugenia Campos Galván (Maru Campos), are clear: to showcase Chihuahua, with all its attractions, as an unmissable tourist destination. Of course, the growth of the wine, spirits and now craft beer industries is part of this development”, said Felipe Edibray Gómez Gallegos, Chihuahua’s Ministry of Tourism.

“The judges visiting Chihuahua this week will not only taste local wines, spirits and beers; they will also experience our vineyards, the city’s main attractions and, through an extended agenda, explore other regions of the state, such as our Sierra Tarahumara, the revolutionary history of the south, our traditions and, in the north, Mexico’s finest border region and the fantastic Samalayuca Dunes.

“We are promoting events throughout the entire state, showcasing our outstanding gastronomy and oenological development, aiming to make November the month of Chihuahuan wine. Let us remember that Chihuahua is growing in the tourism panorama, and wine tourism is no exception. We have already received distinctions, such as the award from México Desconocido magazine in its ‘Best of Mexico’ contest, where the state won second place nationwide in the category ‘Best Setting for a Wine & Flavor Experience.’”

The participating products cover a wide spectrum. In wines, the most represented grape varieties include Nebbiolo, Cabernet Sauvignon, Merlot, Syrah, Tempranillo, Malbec, Cabernet Franc, Riesling, Sauvignon Blanc, Chenin Blanc, Viognier, Gewürztraminer and Chardonnay, among others. Spirits categories include Tequila, Mezcal, Sotol, Gin, Whisky and various liqueurs. Beer joins the competition for the first time, with entries such as Dark Ale, Lager, Pale & Amber Ale and Flavoured Beer, among others, evaluated by a specialized panel. 

“It is a true pleasure to return to Chihuahua with the México Selection by CMB, presented by Audi. This land of wide horizons and genuine spirit captivated us from our first visit. Its energy, hospitality and the enthusiasm of its producers reflect the authenticity of Mexican wine, spirits and beer. Coming back, surrounded by such inspiring landscapes and a culture that embraces innovation without losing its roots, fills us with joy”, said Baudouin Havaux, President of the Concours Mondial de Bruxelles.

“Chihuahua embodies the new vitality of the wine sector, as well as the outstanding quality of Mexican spirits and beer. Returning here for a second time not only reaffirms the CMB’s confidence in its potential but also strengthens our commitment to the growth and international projection of Mexico’s beverage industry. This competition could not find a more stimulating setting to celebrate Mexico’s excellence and talent”.

The results of the México Selection by CMB, presented by Audi, will be published on Friday, November 28th, on the official website: https://mexicoselection.com/

About México Selection by CMB

The México Selection by CMB, presented by Audi, Chihuahua 2025, is organized by the Concours Mondial de Bruxelles, recognized as the most important international benchmark for the quality of wines and spirits in global markets.

The international character of its tasting panel provides the México Selection by CMB, presented by Audi, the highest guarantees of professionalism, independence and integrity, serving as a seal of excellence for the competition’s results.

Held from November 17th to 21st, 2025 in the State of Chihuahua, the México Selection by CMB aims to highlight the characteristics of high-quality Mexican wines, spirits and beer by region of origin, both within Mexico and worldwide, while promoting healthy competition to raise quality standards from their own appellations of origin.

Tasting judges —recognized for their experience and international expertise— will evaluate the samples strictly blind, following the rules established by the Concours Mondial de Bruxelles.

More than a Blind Tasting

The México Selection by CMB, presented by Audi, is much more than a blind tasting. Its main purpose is to foster dialogue and create a meeting point for the key players of Mexico’s wine, spirits and beer industries; to establish a reliable quality seal for consumers; to provide producers with a promotional tool recognized by the industry and the general public; and to promote both the host region and the competition’s local partners.

All participating products undergo a rigorous tasting methodology, where absolute anonymity is a fundamental principle. Tastings are conducted strictly blind, and judges never see the sample bottles before or during evaluation. This ensures that products are judged solely on their quality, awarding medals to the best entries regardless of origin, price, bottle or label.

Each year, the México Selection by CMB, presented by Audi, guarantees diversity within its panel of judges, always striving to include a multidisciplinary team composed of expert tasters, journalists, winemakers, sommeliers, buyers, distillers, brewers and media representatives involved in the world of wine, spirits and beer worldwide.

These elements, combined with a rigorous control system that verifies all documentation for each registered product, ensure the total independence of the results. The México Selection by CMB, presented by Audi, also strictly respects its policy of awarding a maximum of 30% of medals among participating products.

About Audi

The Audi Group is one of the most successful manufacturers of premium and luxury automobiles and motorcycles. Its brands —Audi, Bentley, Lamborghini and Ducati— operate 21 plants across 12 countries. Audi and its partners are present in more than 100 markets worldwide.

In 2024, the Audi Group delivered 1.7 million Audi vehicles, 10,643 Bentley vehicles, 10,687 Lamborghini vehicles and 54,495 Ducati motorcycles. In fiscal year 2023, the Group achieved revenues of 69.865 billion euros and an operating profit of 6.280 billion euros. The Audi Group employs more than 87,000 people worldwide, 53,000 of them in Germany. With its attractive brands and new models, the Group continues progressing toward its goal of becoming a premium provider of sustainable and fully connected mobility.