The official medals of the México Selection by CMB, closer than ever to producers, thanks to Grupo Mayapack!

The México Selection by CMB is proud to welcome Grupo Mayapack as an Official Collaborator for 2025. This strategic partnership reinforces the competition’s commitment to excellence by incorporating a top-tier technical partner that combines innovation, sustainability, and precision in printing and packaging solutions for the wine and spirits industry.

As part of this collaboration, Mayapack will be responsible for printing the adhesive medals that will distinguish the award-winning wines and spirits at the México Selection by CMB 2025. Each printed piece will reflect the same high standards of quality, advanced technology, and attention to detail that define the competition’s winners—without international shipping fees, and with fast, efficient delivery that is accessible to all producers.

“Since its foundation, Grupo Mayapack has become a benchmark in the development of functional, attractive, and responsible packaging. The company not only advises and prints but also provides comprehensive support to high-value projects in the premium sector, creating tailored solutions that ensure the protection, traceability and optimal presentation of each product,” says Cristian Reyes, CEO of Grupo Mayapack.

Grupo Mayapack’s participation also adds a key dimension: sustainability. Its production processes incorporate recyclable materials, clean technologies, and efficient practices that minimize environmental impact without compromising aesthetics or product performance. Additionally, as an authorized supplier of electronic tax stamps for alcoholic beverages in compliance with SAT regulations, Grupo Mayapack ensures legality, traceability, and the highest standards of quality and security in all its developments.

“This alliance with Grupo Mayapack reaffirms the comprehensive nature of the México Selection by CMB: a competition that not only rewards quality but also builds strong connections with the key players driving the technical, commercial, and sustainable growth of Mexico’s wine and spirits industry.“

“This partnership represents the solution that all Mexican wine and spirits producers had been waiting for: the coveted CMB stickers, now easily accessible, made by Mexican hands,” confirms Carlos Borboa, Director for Latin America & North America of the Concours Mondial de Bruxelles.

About the México Selection by CMB

The México Selection by CMB, presented by Audi, Chihuahua 2025, is organized by the Concours Mondial de Bruxelles, a competition recognized as the most important global benchmark for wine and spirits quality.

The international nature of its tasting panel gives the México Selection by CMB, presented by Audi, the highest guarantees of professionalism, independence, and integrity, as a seal of excellence in its competition results.

To be held from November 19^th to 21^st, 2025, in the state of Chihuahua, the México Selection by CMB aims to highlight the qualities of Mexican wines and spirits by region of origin, in both the domestic and international markets, while also promoting healthy competition to raise qualitative standards from within their own denominations of origin.

The tasting juries, recognized for their international experience and expertise as tasters, will evaluate the participating samples strictly blind, according to the rules established by the Concours Mondial de Bruxelles.

More Than a Blind Tasting

The México Selection by CMB, presented by Audi, is much more than a blind tasting. Its main objective is to foster dialogue and create a meeting point for the creators of Mexico’s wine and spirits industry. It also seeks to create a reliable quality seal for consumers, offer producers a promotional tool recognized by the industry and the general public, and promote both the host region and the organization’s local partners.

All products are evaluated following a rigorous tasting methodology, where absolute anonymity is the fundamental principle. Tastings are conducted strictly blindly, and judges never see the sample bottles before or during evaluation. This ensures that products are assessed solely on their quality, awarding medals to the best regardless of origin, price, packaging, or label.

Likewise, the México Selection by CMB, presented by Audi, guarantees the diversity of its judging panel each year, always seeking to include a multidisciplinary team of experts in wine—journalists, winemakers, sommeliers, buyers, distillers, and media representatives—who are all dedicated to the world of wine and spirits at a global level.

These two key factors, combined with a rigorous system that verifies the control documents of each registered product, guarantee the complete independence of the results. Furthermore, the México Selection by CMB, presented by Audi, always adheres to awarding a maximum of 30% of medals to participating products.

*More information about Grupo Mayapack: Brochure Grupo Mayapack